11 Questions to Ask Before Finding a Corporate Sponsor

finding a corporate sponsor

Last Updated on December 25, 2022 by Selina Parker

finding a corporate sponsor

Corporate sponsorship is a great way to get your company, product, or service in front of potential customers. As the competition for finding corporate sponsors increases, it’s essential to know what you’re looking for before you start reaching out to potential sponsors. This article will discuss 11 points to consider when finding corporate sponsors.

What is sponsorship?

It is the act of one entity supporting another for a particular cause or purpose. In the business world, successful corporate sponsorship can take many different forms, such as cash sponsorships, product donations, in-kind sponsorships, and event sponsorship.

Why do companies sponsor?

There are many reasons why a company would want to become a sponsor. Some reasons for corporate philanthropy include gaining visibility through brand awareness, finding new customers, promoting your product or service to a specific demographic or target market, and positioning your company as an industry leader.

How important is sponsorship for a startup or small business?

While sponsorship deals usually occur in a community fundraising event, charity, local organizations, nonprofit organizations, and fundraising events, small and local businesses should actively look for corporate sponsorships opportunities to promote the company at a relatively low cost-effectively.

What are some things to consider before finding a corporate sponsor?

finding a corporate sponsor

When considering a sponsorship, it’s critical to pick a particular company before sending a sponsorship proposal carefully. Relevance and compatibility are crucial for your company’s reputation and market longevity. Below are some questions to ask while giving the appropriate judgment:

1. How does your organization align with the sponsor’s mission and values?

Compatibility is essential in finding corporate sponsors. It’s critical to choose an organization with similar goals, values, and beliefs when finding sponsorship opportunities for your company. Your company should match your sponsor’s target audience to create a successful corporate partnership.

2. What is the size of the potential sponsor’s customer base?

When securing corporate sponsorships, it’s essential to know how extensive their customer base is and if they are in your industry. It would be pointless to partner with a company that doesn’t have a similar market as you. You don’t want to waste time trying to pursue a sponsor that’s not going to be beneficial to your company.

3. Will this acquire additional consumers, clients, or purchasers?

More customers mean having more sales. However, even if you get a sponsor, the program’s outcome has no bearing on the sponsor whether or not it brings or adds customers to your door. If this occurs, it would be a total waste of time, money, and effort.

Given that the sponsor also targets a similar market, this might give you some idea about the consumers suitable for your company. If this isn’t correct, it’s best to decline the offer and find corporate sponsors that could be interested in what you have to offer.

4. Is this an appropriate partnership for your organization, or is it too big of a commitment? 

You must be overwhelmed if you are finding sponsorship opportunities for your company. Board members will be concerned about finding the best match for your company. Consider how much money you need and what you can do with that much money.

Make sure it’s a match for your company, and you’re not finding sponsorship opportunities just because they are available. Don’t get too excited if the answer is yes. Not every company that gets a sponsorship deal always results in success.

5. Am I the only company getting sponsorship from this firm?

Many events are getting sponsorships by significant corporations and include a variety of enterprises. Having such corporations support your business, or upcoming event will allow you to stand out among other sponsors.

It establishes a connection with other firms. Determine whether or not you want your company to be associated with other sponsors and whether or not this will be useful.

If one of your company’s major competitors is among the other sponsored party, this could be a problem. It’s best to decline sponsorship dollars if finding out that your company is one of many being supported by an umbrella organization with other competitors in it.

6. Is there any downside associated with this offer?

Before accepting specific sponsorship packages, carefully investigate the pros and cons. Sometimes, what seems like a great opportunity may have hidden catches. If you’re not comfortable with any terms or conditions, it’s best to walk away and look for something better.

7. What are the objectives of this sponsorship?

You and the company sponsoring your business should be clear about what they expect from the deal. Sponsorships are mutually beneficial, so you must spell out your objectives in the arrangement and make sure they’re reasonable for both parties.

8. How much publicity will I receive, and what kind?

Everyone strives to have a positive public image. Sponsor offers often include a lot of publicity. When considering any sales pitch, you should do your research to ensure that the claim is valid and you will receive a return on your investment. You want to get your money’s worth and have an equal amount of giving and take between the sponsor and the sponsee.

9. What is in the offer’s ‘fine print’?

You shouldn’t just go in with a handshake with corporate partners and a promise to follow through. It is vital to have a detailed and lengthy contract so that your business can be protected when the need arises. Avoiding a bad situation is better than finding a solution to it.

Read all the details and fine print in contracts and written agreements. Both parties are involved in fixing and eradicating variances and loopholes in the details. The goal of contract evaluation is to achieve a win-win situation. A balance should be the goal.

10. What other businesses have agreements like this?

Before accepting a sponsorship offer, conducting additional research on groups with similar goals is good. It allows your company to compare offers and determine whether you are making the right decision for your company.

11. Do you have any recent successes that will be attractive to sponsors?

Sponsors are more likely to invest in a business that has been successful and is growing. It isn’t the only factor, but it plays an essential role in finding sponsorship opportunities.

Final Words

Finding a sponsor seems like a daunting task, but it doesn’t have to be. Remember that finding a sponsor is about finding the right fit for both parties involved. Having clear objectives in mind when negotiating with sponsors will help you succeed in this endeavor!



Selina Parker

“What began as a life and career coaching services company to aide entrepreneurs through the early-stage challenges and tough transformations of starting a social venture has evolved over the years to include mergers and acquisitions, organizational consulting, and business growth advisory services to mission-driven organizations that strive to improve access to basic physiological, safety, and security needs while increasing their profit margin. Clients include founders and organizations with the purpose of addressing deficiencies in delivering quality healthcare and mental health services, sufficient employment, access to clean water and air, safe shelter, adequate food, and more.”

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